One Intelligence Platform.
Every audience.
The TruPryce platform unifies licensed MLS access, third-party intelligence, and AI into a single foundation that powers every product we ship.
Licensed MLS Access
Direct feeds across the DFW metro through SmartPointe Real Estate and an authorized NTREIS IDX/VOW relationship. As we expand, we establish comparable licensed relationships in each new market.
Third-party Intelligence
Public records, schools, demographics, off-market signals — normalized and unified alongside licensed data into a single intelligence graph.
Neighborhood Intelligence
Built around neighborhoods, where real homebuying decisions are made — not organized at the city or ZIP-code level like legacy platforms.
AI
Native AI reasoning delivers decision-ready answers instead of spreadsheets. Trained on the unified TruPryce data foundation.
Every new product expands the platform.
The same TruPryce intelligence engine powers each application. New products grow the audience and the data foundation simultaneously — a compounding platform effect.
See the roadmap